MY Lifestyle Magazine and Agency is the first publication for bicultural chic Latinos. An exclusive look inside the lives of this powerful, well respected and admired Latino celebrity family!

It is the leading resource and agency of the most important beauty contests in the world by bringing latinas who showed the beauty of Latinoamerica. Our magazine is the only one in the market covering and bringing content about this contests and the impact of our participants around the world. With this the magazine has become an icon in the Latino Women industry.

Since its launch MY Lifestyle Magazine has been printed exclusive content about fashion, health, beauty, entertainment, travel, and, everything related with New York City lifestyle. It’s high-quality and ready for consumption.

MY Lifestyle Magazine has being recognized as the main bicultural media outlet, with features on fashion, health, beauty, entertainment and more. The publication also covers exclusive events including the Billboards, Latin Grammys, Oscars, and the Super Bowl.

Audience

MY LifeStyle magazine has 20 thousand unique visits in their website and more of 30 thousand followers in social media, with an anglo latino market.

Our magazine is designed for educated, cosmopolitan Latinos (men and women) with international interests, who are also bilingual (English and Spanish languages). But we are not a magazine exclusively for Latinos. We have a substantial International following and, for this reason, 75% of our content is English-language driven.

Content

We have national distribution in Los Angeles and Miami and international in Cali, Colombia (a major fashion capital in South America).

Our content is trusted and unique and is the voice of the latino women around the world. It is about latinos influential throughout beauty, health, fashion, arts and culture.

Our CEO

Elizabeth Ortiz is the President and CEO of MY Lifestyle Magazine, the top boutique magazine for multicultural readers. The magazine is headquartered in New York City and distributed around the U.S. and other Latin American countries.

Ortiz hails from Colombia and upon arriving in the U.S, immediately pursued higher education at Hunter College studying English and Theater. She went on to Baruch College to study Marketing and Media/Communication, and later earned a Bachelor’s degree in International Business Administration.

She has a passion for business, and has been involved in marketing strategy, branding, promotion, events and real estate. In addition, Ortiz is a TV contributor at Acceso Total on Telemundo 47-New York.

She created The Fashion and Design Chamber of Commerce in order to support upcoming designers around the world.

As a strong believer in education and its impact to change the world, Elizabeth belongs to Latino Youth For Higher Education (LYHEP). This organization supports low income students, especially those of Latin origin and those new to the States.

She got a nomination as the National Director for North, Central and South America for the Miss Heritage International Beauty Pageant in South Africa. In this role, she’s created the opportunity for women in modeling, fashion, beauty pageants, as it provides an international platform to showcase their talents. Now her magazine is bringing and supporting beauty contests around the world.

Elizabeth Ortiz is also a contributor and supporter of  Latinas en New York community support platform.

Goals

US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.

“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst.

Double-digit growth is expected through 2018, when US online ad spending will reach $52.8 billion. In 2017, eMarketer expects advertisers to spend $62 billion online.

Fast growth has put online ahead of some traditional media, especially print newspapers and magazines. This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion. And as online shoots up, the print total will continue to inch downward.

Spending on TV, however, appears largely unaffected by the growth of online. As internet ad spending rises, so will TV—albeit more slowly, and from a larger base. eMarketer estimates TV will grab $72 billion in US ad dollars in 2016, $10 billion more than will go online.

Overall, eMarketer expects total media ad spending to grow 6.7% this year to $169.5 billion, boosted by national election campaigns and gains in mobile spending. Growth will be in the 3% to 4% range for the remainder of the forecast period, with spending reaching nearly $200 billion by 2016. Online will be a major driver of that growth and will represent nearly a third of total media ad spending that year. Traditional media ad spending—aside from a few bright spots, like TV—will stagnate during the forecast period.