MY Lifestyle Magazine is fashion, health, beauty, entertainment, travel, and, of course, New York City lifestyle. It’s high-quality and ready for consumption.
Our magazine is designed for educated, cosmopolitan Latinos (men and women) in NYC, with international interests, who are also bilingual (English and Spanish languages). But we are not a magazine exclusively for Latinos. We have a substantial International following and, for this reason, 75% of our content is English-language driven.
We welcome readers of all races and cultures to enjoy what our product has to offer.
- We are a bi-monthly, regional, New York City-centric publication
- We are a part of LS Creative Group, a full-service, Latino-owned creative services agency and network of professionals.
- We have MyLifestyle.us– our interactive component. Our readers will find exclusive, multimedia content that delves into a topic covered in the latest issue, or material that is simply fresh and different. The website contains staff blogs, social media updates (@mylifestylemag on twitter // MY Lifestlye page on facebook), guest/celebrity bloggers, playlists, reader polls, and other giveaways. mylifestyle.us gives readers the opportunity to weigh in on the latest (or previous) content
- Both the magazine and the website are to readers/viewers
Our long-term, 10-year goal is to become an icon in both the fashion and magazine industries
Here is what we intend to accomplish now:
National distribution/presence in similar markets (i.e. Los Angeles, Miami)
Full, international distribution/presence in Cali, Colombia (a major fashion capital in South America)
Distribution/presence in similar international markets (Colombia, Brazil, Dominican Republic, etc.)
US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.
“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst.
Double-digit growth is expected through 2014, when US online ad spending will reach $52.8 billion. In 2016, eMarketer expects advertisers to spend $62 billion online.
Fast growth has put online ahead of some traditional media, especially print newspapers and magazines. This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion. And as online shoots up, the print total will continue to inch downward.
Spending on TV, however, appears largely unaffected by the growth of online. As internet ad spending rises, so will TV—albeit more slowly, and from a larger base. eMarketer estimates TV will grab $72 billion in US ad dollars in 2016, $10 billion more than will go online.
Overall, eMarketer expects total media ad spending to grow 6.7% this year to $169.5 billion, boosted by national election campaigns and gains in mobile spending. Growth will be in the 3% to 4% range for the remainder of the forecast period, with spending reaching nearly $200 billion by 2016. Online will be a major driver of that growth and will represent nearly a third of total media ad spending that year. Traditional media ad spending—aside from a few bright spots, like TV—will stagnate during the forecast period.