Usage Through The Abróchate Por Amor Initiative
As we kick-off the month of love, Ford Motor Company would like to emphasize the importance of protecting ourselves and our loved ones by wearing a safety belt year-round. On February 14, the automotive giant, will kick-off its award-winning Abróchate Por Amor initiative for 2022, reminding everyone that wearing safety belts save lives.
The digital and community programs initiative aims to jumpstart the habit of safety belt usage, especially among new and young drivers. Abróchate Por Amor encourages everyone to take a 7-Day Challenge by wearing their safety belt above the shoulder every time they get behind the wheel. To celebrate the importance of establishing safe driving habits, share a selfie using the hashtag #AbrochatePorAmor — while your vehicle is parked.
According to the U.S Department of Transportation’s National Highway Traffic Safety
Administration (NHTSA), safety belt use in passenger vehicles saves thousands of lives each year, in 2017 alone an estimated 14,955 lives were saved by safety belts.
In 2018, nearly half of the 22,697 passenger vehicle occupants killed in crashes were
unbuckled – 52% of male passenger vehicle occupants killed were not wearing a safety belt, as compared to 39% of women. According to the National Occupant Protection Use Survey, safety belt use continued to be lower for males (87.7%) than females (92.0%) in 2018. Among teens and young adults 18 to 34 killed in crashes in 2018, more than half (58%) were completely unrestrained, one of the highest percentages for all age groups.
Crashes are still the leading cause of teen deaths. Tragically, safety belts use is lowest among teen drivers. In fact, the majority of teenagers involved in fatal crashes are unbuckled.
Join the safety revolution and take the pledge today! For additional information about the APA Campaign, please visit: https://www.facebook.com/abrochateporamor/
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.
Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 183,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.